Our New Logo and The Ellington Motif

Douglas Ellington was a prominent architect in Asheville, especially active in the late 1920’s.  His most iconic designs include the Asheville City Building, S & W Cafeteria, Asheville First Baptist Church and Asheville High School.  His distinctive style often included a motif inspired by the Cherokee and influenced by the popular Art Deco style of the time.  The design detail was re-imagined in a number of his projects and has once again been re-imaged as our new logo.

One of the things that drew us to the design was the versatility.  Is it a feather, an arrow, a leaf, or maybe a tree?  Some see the bones of a building and others see a place marker.  It represents nature and human-made beauty coming together in an effortless way, much the way the mountains, rivers and forests of WNC meet the built environment to form this special place we call home.

Our deepest thanks go to Will Hornaday of Hornaday Design for his dedication to PSABC and this beautiful new logo.